The beauty, fashion and wellness industry has undergone some major changes in the last few years and has become a growing industry in India. The industry is also seeing more and more brands using online and direct-to-consumer routes to market, as changing consumers revise their expectations of the buying journey. Smart beauty brands are making good use of social media, including influencers, to reach more people and gain valuable insights about their fans.

Owing to increasing awareness of health, beauty and fashion in the country, Women Expo themed “Reinvigorate Yourself” would be an ideal one-stop platform to observe women beauty product trends, latest skincare technologies, fitness and fashion news from across the world and will focus on the modern and trending needs for the women's wellbeing, entrepreneurship, child, maternity and parenting.

The event will witness the display of hundreds of brands, services and technologies covering a huge range of beauty products from color cosmetics, skin care, hair care, nail care, make-up, perfumery, fragrances, personal care and toiletries to the most up-to-date equipment and machines used in beauty and hair salons, as well as medical, aesthetic & dermatology, and spa & wellness centers.